Abhatoo - Centre Nationale de Documentation

Recent changes in the patterns of food production and consumption have a significant impact on food systems with implications for human and environmental health. Organic farming is emerging as a promising lever for promoting sustainable food consumption. The aim of this study is to assess the consumption level and the perception of Moroccans regarding foods from organic farming. A survey was carried out on 423 participants, mainly from the agricultural province of El-Jadida in Morocco. An online questionnaire created with the Google Forms tool was used to collect information on the participants characteristics, their knowledge and the determining factors and obstacles, that influence the consumption of organic foods as well as the consumed categories of these foods. Survey data shows that 81.7% of respondents consumed organic foods for reasons mainly related to the benefits for human health and reduced environmental impacts, while 85.5% of the participants declared the high cost of these foods as the main reason for not eating them. In addition, the study revealed that a large part of the participants 66.3% tends to confuse organic products with local products also called "Beldi". The data from this study confirm the growing recognition of organic agriculture by Moroccans and highlight the need to undertake awareness and development actions to further promote this new mode of sustainable agricultural production.