Abhatoo - Centre Nationale de Documentation

This thesis report presents a comprehensive business plan for implementing a QR code and point system in the Mor occan retail industry. The plan aims to introduce a convenient and secure digital payment solution while fostering customer loyalty through rewards and incentives. Extensive research was conducted, including market analysis, surveys, interviews, and a revi ew of existing digital payment systems in Morocco.
The findings reveal a promising market potential in the Moroccan retail sector, driven by factors such as increased smartphone penetration and a growing preference for digital transactions.
Consumer behav ior analysis indicates a positive inclination towards digital payment adoption, with convenience, ease of use, security, and rewards identified as key motivators. However, concerns about security and limited awareness present barriers to widespread adoption.
The proposed business model focuses on implementing a loyalty program and a QR code mobile wallet system, providing a seamless payment experience and incentivizing customer loyalty.
The cost analysis encompasses various factors, including development and maintenance costs, partnerships and integrations, marketing strategies, compliance and security measures, technological infrastructure, and resource requirements.
Based on the projected revenue and cost structure, the estimated break even point is approximately 3 yea rs, indicating the expected timeline for achieving profitability and financial sustainability. The business plan emphasizes the importance of effective risk management strategies to address challenges related to technology, security, regulatory compliance, and customer acceptance.
Overall, the business plan demonstrates the potential of implementing a QR code and point system to transform the Moroccan retail industry. It offers strategies to drive digital payment adoption, enhance customer experiences, and promote business growth. By capitalizing on market opportunities, mitigating risks, and implementing effective strategies, businesses can position themselves for success in the evolving digital landscape.
The thesis report is organized into several chapters, including an introduction that provides background information, problem statement, research objectives, research approach, and the significance of the study. A comprehensive literature review explores digital payment systems, incentive programs, and s uccessful implementations. The methodology chapter details the research design, data collection methods, variables, and measurements. Results and discussions cover various aspects of digital payment adoption and collaboration in the Moroccan retail industry.
The Business Plan section offers a market overview, analysis, business model canvas, pricing model, cost structure, revenue streams, break even analysis, financial projections, and a risk management plan. The report concludes with a summary of key find ings, implications, recommendations, limitations, and suggestions for future research.
References are provided to support further reading and research. In summary, this report provides a comprehensive analysis and business plan for implementing a QR code and point system in the Moroccan retail industry, offering valuable insights and recommendations for businesses aiming to thrive in the digital era.