Abhatoo - Centre Nationale de Documentation

The geomarketing, which combines data analysis with location-based marketing, is a powerful lever for enhancing the attractiveness and competitiveness of cities. In Morocco, the growing urbanization in a context of urbanization calls for innovative approaches to urban development.
The detailed analysis of the spatial dynamics using the tools of the geomarketing (flow mapping, geo-location of consumers, segmentation, geographical, etc) can better understand the uses and needs in a given territory. These insights can effectively guide the public and private strategies in terms of urban planning, mobility, economic development and tourism.
However, the respect of ethics and privacy in the use of data technology remains a key issue. To develop in a responsible manner the use of geomarketing in Morocco, frames, protectors of the personal data is required, as well as the strengthening of the research and public-private partnerships virtuous.
Thoughtful integration of the geo-marketing can help the moroccan cities to improve their competitiveness, sustainability and the quality of life of citizens.