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- Who interacts on the Web?: The intersection of users’ personality and social media use
Who interacts on the Web?: The intersection of users’ personality and social media use
Auteur :
Correa
Teresa,
Willard Hinsley
Amber,
de Zúñiga
Homero Gil
Date de publication : 25/10/2009
Type : Article
Thème : Information et communication
Couverture :
Maroc
URL Article :
https://webspace.utexas.edu/hg3985/www/documents/Correa,%20Willard%20&%20Gil%20de%20Zuniga%20(2010)%20Computers%20in%20Human%20Behavior%2026,%20247-253.pdfURL Source :
https://webspace.utexas.edu 
Télécharger le document :
(145,86 kB) Who interacts on the Web.pdfRésumé/Sommaire :
In the increasingly user-generated Web, users’ personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests factors such as extraversion, emotional stabil- ity and openness to experience are related to uses of social applications on the Internet. Using a national sample of US adults, this study investigated the relationship between these three dimensions of the Big- Five model and social media use (defined as use of social networking sites and instant messages). It also examined whether gender and age played a role in that dynamic. Results revealed that while extraversion and openness to experiences were positively related to social media use, emotional stability was a neg- ative predictor, controlling for socio-demographics and life satisfaction. These findings differed by gender and age. While extraverted men and women were both likely to be more frequent users of social media tools, only the men with greater degrees of emotional instability were more regular users. The relation- ship between extraversion and social media use was particularly important among the young adult cohort. Conversely, being open to new experiences emerged as an important personality predictor of social media use for the more mature segment of the sample.
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