Abhatoo - Centre Nationale de Documentation

Today we see that geopolitical and geoeconomic factors play an important role in the location choices of multinational firms in Morocco in a globalized context. Political stability, strategic alliances, and strategic positioning play a fundamental role in determining the establishment strategies of these firms in Morocco.
Over the past decades, Morocco has emerged as a preferred destination for foreign investments, attracting many multinational corporations across various economic sectors. This trend is part of a global context of reconfiguring economic and political relationships, where geopolitical and geo-economic factors increasingly influence the strategic choices of companies.
In this perspective, our article aims to explore the complex mechanisms that underlie the decisions of multinational corporations to establish a presence in Morocco, with a particular emphasis on geopolitical and geo-economic influences. We will seek to understand how regional and global dynamics, diplomatic relations, trade agreements, and local economic characteristics interact to shape the strategic choices of companies seeking new markets and profitable partnerships.
This study aims to explain the role of geopolitical and geoeconomic factors in the choice of multinational firms in Morocco as a destination for their establishment. In this sense, how do geopolitical and geoeconomic factors determine the implementation strategies of multinational firms in Morocco?
To answer this question, we carried out a qualitative study with semi-directive interviews with 10 experts in geopolitics and geoeconomics and 12 business leaders operating in Morocco. Through a content analysis, our result shows the importance of geopolitical and geoeconomic factors in the location choices of multinational firms in Morocco. These firms seem to be attracted by the country's strategic geopolitical position, political stability, international alliances and economic advantages